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            2021年世界知識產權日主題公布——知識產權和中小企業:把創意推向市場

            每年的4月26日是“世界知識產權日”,今年的主題為“知識產權和中小企業:把創意推向市場”,世界知識產權組織屆時將舉辦一系列慶?;顒?,幫助人們了解知識產權在鼓勵創新創造方面的重要作用。

            2021年世界知識產權日

            知識產權和中小企業:把創意推向市場

            為了讓人們了解知識產權鼓勵創新和創造的作用,每年的4月26日,我們都慶?!笆澜缰R產權日”。


            每個企業都始于創意。每天在全球運營的數百萬家中小企業中,每一家都始于一個在某人腦海中成形并進入市場的創意。


            創意如果得到智慧、訣竅和天賦的滋養和充實,就會成為一種知識產權資產,可以推動企業發展、經濟復蘇、人類進步。世界各地的創造性頭腦——建筑師、藝術家、工匠、設計師、工程師、企業家、研究人員、科學家和其他許多人——每天都在產生新的創意。從藝術到人工智能,從時尚到農耕,從可再生能源到零售業,從電視到旅游業,從虛擬現實到電子游戲,不一而足。


            他們的有些創意轉化為我們想要購買的產品和服務。其他創意則沒有成功。通往市場的旅程可能充滿艱險。但是,只要注重知識產權,企業就能預測、駕馭并更好地管理鋪就商業化道路的諸多曲折。


            在經濟復蘇為當務之急的時候,2021年世界知識產權日揭示中小企業在經濟中的關鍵作用,以及它們如何利用知識產權來建立更強大、更有競爭力和更有韌性的企業。


            中小企業是國民經濟的支柱。它們提供我們每天所需的產品和服務;它們孵化出突破性的創新和鼓舞人心的創造,并創造就業機會;其中一些成為未來的世界一流企業。


            中小企業占世界企業的90%左右,雇用全球約50%的勞動力,在許多新興經濟體中,中小企業創造的收入占國民收入的40%,如果算上非正規企業,這一比例還會更高。


            每個企業都有自己的創意,并將其創意與智慧相結合,創造出消費者需要的產品或服務。每個企業都可以利用知識產權來保護商業資產并從中創造價值。然而,許多企業并不知道自己擁有知識產權,也不知道知識產權是有價值的。這意味著,許多企業錯失了提高盈利和增長的機會。研究表明,當企業精通知識產權、購進和管理知識產權時,它們的業績會更好。


            如果你是知識產權世界的新手,2021年世界知識產權日是一個機會,讓你了解知識產權制度的各種工具——商標、外觀設計權、版權、專利、商業秘密、地理標志等等——如何支持你將自己的創意推向市場。


            有了知識產權,你可以將一個創意變成商業機會,創造價值,創造就業,并豐富消費者的產品選擇。有了知識產權,你的企業可以蓬勃發展,你的社區可以繁榮昌盛。


            2021年世界知識產權日還強調產權組織及世界各地的國家和地區知識產權局在為中小企業創造有利條件,以推動創新和創造、促進經濟復蘇和創造就業方面所發揮的核心作用。


            加入我們,和我們一起慶祝每家中小企業背后的智慧和創造力,慶祝它們改變現狀的勇氣,以及它們對改善我們日常生活的貢獻。請支持本地中小企業,助力本地創新。

            2021年世界知識產權日主旨

            Objectives of World IP Day 2021

            當前,經濟復蘇成為當務之急,2021年世界知識產權日將:


            1、介紹知識產權體系下的各種工具,如商標、外觀設計權、版權、專利、商業秘密、地理標志等,以及如何將自己的創意推向市場;

            2、揭示中小企業在經濟中的關鍵作用,以及它們如何利用知識產權來建立更強大、更有競爭力和更有韌性的企業;

            3、強調世界知識產權組織及世界各地國家和地區的知識產權局在為中小企業創造有利條件,以推動創新和創造、促進經濟復蘇和創造就業方面所發揮的核心作用。


            At a time when the imperative of economic recovery is high,World Intellectual Property Day 2021 will


            • introduce how the tools of the IP system – trademarks, design rights, copyright, patents, trade secrets, geographical indications, and more – can help people take their ideas to market;

            • shine a light on the critical role of SMEs in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses;

            • highlight the central role that WIPO and national and regional IP offices around the world play in creating favorable conditions for SMEs to drive innovation and creativity, power economic recovery and create employment.


            世界知識產權日答疑

            Q & As about World IP Day

            您可通過下方鏈接查看關于世界知識產權日的常問問題及回復。問題包括,


            1、為什么要慶祝世界知識產權日?


            2、怎樣參與或組織世界知識產權日相關活動?


            Any questions about World IP Day?


            • Why celebrate World IP Day?

            • How can I join or organize events at World IP Day?


            Check out the section of Frequently Asked Questions via the link below!



            附原文:


            World Intellectual Property Day – April 26, 2021

            IP & SMEs: Taking your ideas to market


            Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property (IP) rights play in encouraging innovation and creativity.


            Every business starts with an idea. Each of the millions of SMEs that operate across the globe every day started with an idea that took shape in someone’s mind and made its way to market.

            More


            When nurtured and enriched with ingenuity, know-how and flair an idea becomes an IP asset that can drive business development, economic recovery and human progress.


            Creative minds the world over – architects, artists, artisans, designers, engineers, entrepreneurs, researchers, scientists and many others – come up with new ideas every day. From the arts to artificial intelligence, fashion to farming, renewable energy to retail, television to tourism, and virtual reality to videogames, to name just a few.


            Some of their ideas translate into the products and services we want to buy. Others don’t make it. The journey to market can be perilous. But with a focus on IP, businesses can anticipate, navigate and better manage the many twists and turns that pave the road to commercialization.


            At a time when the imperative of economic recovery is high, World Intellectual Property Day 2021 shines a light on the critical role of SMEs in the economy and how they can use IP rights to build stronger, more competitive and resilient businesses.


            SMEs are the backbone of national economies. They deliver the goods and services we need every day; they hatch breakthrough innovations and inspiring creations and they create jobs; some become the world leading businesses of tomorrow.


            SMEs make up around 90 percent of the world’s businesses, employ around 50 percent of the global workforce and generate up to 40 percent of national income in many emerging economies, more, if you count informal businesses.


            Each of these business ventures has taken an idea and married it with ingenuity to create a product or a service that consumers want. And each of them can use IP rights to safeguard and create value from their business assets. Yet many are unaware that they hold IP or that it has value. This means, many are missing out on opportunities to improve their bottom line and grow. Studies show that when businesses are IP savvy, and when they acquire and manage IP rights, they do better.


            If you are new to the world of IP, World Intellectual Property Day 2021 is an opportunity to find out how the tools of the IP system – trademarks, design rights, copyright, patents, trade secrets, geographical indications, and more – can support you when taking your ideas to market.


            With IP rights you can turn an idea into a business opportunity, generate value, create employment and enrich the choice of products available to consumers. With IP your business can flourish and your community can thrive. World IP Day 2021 also highlights the central role that WIPO and national and regional IP offices around the world play in creating favorable conditions for SMEs to drive innovation and creativity, power economic recovery and create employment.



            Join us in celebrating the ingenuity and creativity that lies behind every SME, their courage to make a difference and the contributions they make in enhancing our daily lives. Support your local SMEs and champion local innovation.